New Promise Feedburner Introduces Adwords Similar Negative Keywords Filter

Scansafe report which stated that 80% of blogs incorporate "offensive" content including porn, offensive linguistic communication together with loathe posting.

Google Adsense automatically serves non-paying Public Service Ads on pages that incorporate stop words (see figure) together with it besides gives Adwords advertisers an selection to define their ain negative keywords or URLs where the ads should survive hidden.


The procedure is similar inwards FeedBurner - advertisers only submit their custom listing of negative keywords for each of their campaigns. The FeedBurner advertizement server volition together with thus suppress ads when those keywords look inwards the feed or weblog post.

Not exactly foul or offensive language, Feedburner's AdClimate volition help advertisers serve ads inwards places where they'll survive to a greater extent than effective. For instance, a Windows software developer may chose "Macintosh" or "Linux" every bit terminate words since it makes piffling feel for him to display ads on a weblog postal service related to Linux or Mac.