New Promise The Link Policy For Google Adwords Advertisers Needs Work

The text ads on Google Adwords are mostly made of 4 lines. The quaternary business inward the ad, called the Display URL, gives users an reckon of the advertiser's website to which they volition live on taken when they click on an ad.

Google Adwords Editorial guidelines allows advertisers to take away keep a display URL which may or may non check the actual address of the advertisers' websites. For instance, you lot could take away keep yahoo.com inward the Display URL though the visitor lands on ask.com on clicking the Adsense ad.

And Adwords advertisers' are exploiting this really loophole inward Adwords policies to attract to a greater extent than visitors to their website every bit you lot volition unwrap inward the hide capture below:

Amazon Discounts. Here the Display URL points to Adsense.com/Adsense which is genuinely a 404 page. The advertizement takes you lot to an affiliate page on clickbank.net only it's impossible for the visitor to larn an most the finish website from the advertizement itself.

Infact, Adsense.com is a Google owned holding that redirects to google.com/adsense.

Adwords Quality raters should live on able to location such misleading ads only what Google needs a stricter link policy where the finish URL should live on similar or a subset of the display URL if non just alike.

Related: Microsoft vs Google Adwords Advertiser