First things first. The page impressions column inward Adsense stats shows how many times a webpage containing Adsense ads was viewed past times a visitor. Even if your webpages convey multiple advertizement units, they'll volition yet delineate of piece of job organisation human relationship for a unmarried page impression per page sentiment inward Adsense reports.
2. Adsense doesn't convey plenty advertizement inventory for your page. In such a situation, Google volition present alternate ads or fill upwards the expanse amongst custom colors exactly won't growth the page impression count.
3. Site visitors are viewing the webpage within a browser similar Lynx (which won't run Javascripts) or older browser versions that don't back upwards IFRAME or their sys admins convey disabled Javascript due to safety reasons. Adsense ads won't look inward either illustration exactly the stats software may yet count an impression via the <noscript> tag.
4. It is possible that the default timezone of your stats software is dissimilar from Adsense which industrial plant according to the USA Pacific Time. If that's the case, in that place volition ever live on a mismatch betwixt the ii figures.
5. If a website is deadening or a detail webpage is heavy on graphics in addition to widgets, users sometimes abort loading the webpage past times pressing the escape key. This may Pb to lower Adsense page impressions because the Adsense ads that are located afterwards inward the HTML code may non load.
There's petty yous tin produce hither to stand upwards for the numbers since it to a greater extent than oft than non depends on the settings of visitors' spider web browser in addition to Adwords inventory. However, yous may alter your stats software default timezome to stand upwards for that of Adsense (Pacific Time).
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